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MSNOW spent Sunday evening proving once again how far the left is willing to drag politics into every corner of American life—including college football.
The segment focused on the NAACP’s new “Out of Bounds” campaign, which urges black athletes and fans to boycott SEC schools in Southern states because of redistricting fights.
The argument, according to the network’s framing, is that Southern states are “profiting” from black athletes while supposedly weakening black political power through congressional maps.
In other words, the left’s newest idea is to tell young black athletes to reconsider where they play college sports because state lawmakers are drawing political districts in a way Democrats dislike.
During the segment, MSNOW brought on Jamele Hill, a contributing writer for The Atlantic, to discuss whether the movement could become real pressure rather than symbolic outreach. Hill argued that the campaign would not need most athletes to participate.
She suggested that even three to five, or perhaps 10 players, refusing to attend targeted schools could encourage others to follow.
The NAACP’s plan, according to Hill, does not stop with athletes. Fans would be encouraged not to buy tickets, not to purchase merchandise, and to pull donor support.
Alumni would also be pressured to stop giving money and stop allowing schools to use them to recruit future athletes.
The entire premise is absurd.
College athletes choose schools based on scholarships, coaching, facilities, playing time, academics, exposure, and future career opportunities. A high school athlete trying to build a future should not be turned into a political weapon because activists are angry over redistricting.
The left’s argument is especially dishonest because the redistricting debate is being framed almost entirely through race.
Democrats and their allies often defend race-based districting when the result helps their political power, then accuse Republicans of “disenfranchisement” when maps are drawn without protecting Democrat seats.
Redistricting is a political process. People can oppose gerrymandering on principle, but pretending every Republican map is an attack on black voters is exactly how the left has drained meaning from serious civil rights language.
MSNOW’s segment went even further by comparing this sports boycott campaign to the civil rights movement.
Hill referenced young activists, the Montgomery bus boycott, and Dr. Martin Luther King Jr., as if a modern dispute over congressional district lines belongs in the same category as segregation.
That comparison is not only ridiculous; it shows how disconnected the modern left has become from reality.
College football is not a state legislature. SEC athletes are not responsible for congressional maps. Fans buying a jersey at LSU, Ole Miss, Alabama, Georgia, or another Southern school are not endorsing every decision made by lawmakers in that state.
The left has already tried to politicize women’s sports by demanding that men be allowed to compete against women. Now activists want to politicize college football recruiting because they lost redistricting fights.
This is why so many Americans are exhausted by the left’s constant activism. Nothing is allowed to remain normal. Sports cannot simply be sports. College athletes cannot simply be students. Every institution must become another battlefield for the Democrat Party’s political agenda.
The NAACP and MSNOW can call this “pressure” if they want. Most Americans will see it for what it is: another attempt to punish ordinary people, young athletes, fans, schools, and students over a political fight that has nothing to do with them.
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