MSNBC’s new name will be MSNOW – Screencap of Twitter/X video.
MSNBC is finally rebranding its network as MSNOW. It’s happening because even far-left NBC News didn’t want to be associated with these people.
The funny thing is that the network has put out a new ad to push the rebrand, and it’s full of black actors.
You see, they’re trying to position themselves as some sort of champions of civil rights, but there are no black people left at MSNBC, at least not among their highest-paid talent.
Remember last fall when the Kamala Harris campaign did an ad featuring all men but all of the men in the ad turned out to be actors? This is the same thing but with minorities.
The Washington Free Beacon reported:
MSNBC Hires Black Actors To Feature Alongside Its White Anchors in Racial Justice-Themed Ad Promoting ‘MS NOW’ Name Change
A slick new civil rights-themed video promoting MSNBC’s forced name change to “MS NOW” features paid black actors playing ordinary Americans, intercut with pensive shots of MSNBC’s white primetime stars. The promotional spot, narrated by Rachel Maddow reading the Constitution, appears to be a ham-handed effort by MSNBC’s new parent company, Versant, to cater to MSNBC’s large black audience—the largest in cable news—when its primetime and morning anchor lineup is overwhelmingly white.
The ad is part of what the New York Times reports is a $20 million marketing campaign to create brand awareness for MS NOW. It uses archival protest footage, video of Martin Luther King Jr., and Maddow’s patriotic narration to portray MS NOW as a beacon of racial and social justice. It also extensively uses black actors without identifying them as paid performers, a Washington Free Beacon review found. The actors, Alex Mason, Shekaya Sky McCarthy, and Marcel Noel, stare off into the distance as Maddow speaks of forming “a more perfect union.” Mason is shown by himself, while McCarthy is pictured next to a black child, and Noel plays a coffee-drinking patron at a diner.
It’s just another day on set for Mason, a veteran commercial actor who has starred in spots for the likes of ZipRecruiter, KFC, Target, and Intuitive Surgical, where he played a “surgeon in training.”
Here’s the video. Check it out:
WATCH:
A new civil-rights themed ad promoting MSNBC’s forced name change—it’s now MS NOW—presents the network as a beacon of racial justice and features black actors playing ordinary Americans to underscore the network’s commitment to racial justice, or something. pic.twitter.com/yYGXlmEu13
— Washington Free Beacon (@FreeBeacon) November 11, 2025
It’s really quite fitting when you think about it. A fake ad, filled with fake people, for a fake news network.
The post MSNBC Ad Promoting Rebrand as ‘MSNOW’ Features Black Actors Alongside Network’s White Anchors (VIDEO) appeared first on The Gateway Pundit.