Leftists Said ‘Melania’ Film Would Bomb — Box Office Makes It the Top Documentary in Over a Decade!

Amazon’s gold-plated rollout for Melania Trump’s documentary is likely to result in opening-weekend ticket sales of roughly $8.1 million in the United States and Canada, box office analysts projected on Saturday.

That would give “Melania” the best start for a documentary (excluding concert films) in 14 years.

It would be a face-saving result for the first lady — just a few days ago, ticket sales were pacing at about $5 million — but not for Amazon, which spent an exorbitant $75 million to buy distribution rights to “Melania” and market its release.

Theater owners keep roughly 50 percent of ticket sales, meaning that Amazon would end the weekend with about $4 million to show for its investment.

MELANIA, the film.
#1 Highest Opening In 10 Yrs (Doc)
Loved By All – “A” CinemaScore pic.twitter.com/HTVM0Cu2Jv

— MELANIA TRUMP (@MELANIATRUMP) January 31, 2026

Meanwhile, The Hollywood Reporter reports that it is the third best performing film of this weekend:

If that sunny forecast holds, the film will come in No. 3 behind fellow newcomers Send Help and Iron Lung after icing out Jason Statham’s new action pic, Shelter.

No one saw that coming, with many suggesting Melania was a bomb before it even opened based on empty, or nearly empty, seat maps in cinemas across the country.

The pic is galvanizing conservatives in the South and South-central part of the country, and specifically older females over the age of 55, who made up 72 percent of the opening-day audience.

And a stunning 78 percent of all ticket buyers were 55 and older.

The film, simply titled Melania, focuses on the run-up to her husband’s second inauguration and her role in its preparations.

Following its limited international rollout, the documentary will then be distributed exclusively by Amazon Prime Video.