Video screenshot via Live Action/X
A powerful pro-life commercial is set to air during the Super Bowl on Sunday night, celebrating the beauty of adoption.
The commercial, promoted by the pro-life organization Live Action, was previewed on social media on Friday.
The commercial appeals to young women who face unexpected pregnancies and urges them to do what’s best for themselves and their unborn child by choosing life.
In the backdrop of two vocal groups, pro-life advocates and pro-abortion zealots, the ad reminds women that ‘adoption is an option.”
The ad does not preach. It does not judge. It empathetically acknowledges the turmoil and confusion some women face and the overwhelming nature of the situation.
Live Action founder Lila Rose shared, “Adoption multiplies love.”
“When a mother courageously carries her baby to term and entrusts him to a family ready to offer care, stability, & a future, it becomes a profound act of sacrificial love—one that deserves to be honored & celebrated.”
Watch:
POWERFUL:
Super Bowl LX Commercial Champions Adoption
Parenting isn’t always possible.
But Adoption Is An Option pic.twitter.com/fc5hWzx83Q
— Live Action (@LiveAction) February 6, 2026
Conservative political activist Riley Gaines shared the ad on X and said, “Rarely do we see an ad like this, especially during the Super Bowl.”
“If one woman sees this & decides not to terminate her baby, then it’s worth every penny spent.”
Watch:
New Super Bowl ad just dropped reminding women facing unexpected pregnancies that adoption is an option.
Rarely do we see an ad like this, especially during the Super Bowl. If one woman sees this & decides not to terminate her baby, then it’s worth every penny spent @LiveAction pic.twitter.com/6UexoJ4O3E
— Riley Gaines (@Riley_Gaines_) February 6, 2026
Live Action describes its mission to end abortion and build a culture of life, noting, “We exist to shift culture and law on abortion. Through compelling educational media, human interest storytelling, investigative reporting, and community activism, we reveal the humanity of preborn children and expose the abortion industry’s exploitation of women and families for profit.”
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